What does fit look like?

What does fit look like?

When I shop online for workout attire, I am often disappointed (but unsurprised) at the visual selection of the clothes. For many labels, such as Victoria’s Secret’s athletic line, Victoria Sport, there is a decent(ish) range of sizes, but only has pictures of women with the same body type. That is - tall and slim. You’ve seen Victoria’s Secret models before. You know the body type. These women are gorgeous and obviously look great in these clothes. However, this look is simply unachievable to many women, and it can be very discouraging only seeing this one body type when shopping for clothes that will have to fit on your body. Many shoppers just don’t see themselves represented online. 

Victoria Sport Sports Bra Collection

Every once in an while, though, there is an athletic brand that pops out of the crowd of only tall, only lean, only “perfect” bodies, and proudly showcases more representative and more real(istic) models to display their clothes. One of these brands that I view as more inclusive is Fabletics, Kate Hudson’s fitness apparel line. Fabletics showcases a more diverse variety of models; some have the stereotypical “feminine” fitness body, some are bulkier with muscles, and some are plus size, and they look just as fit - because they are! 

Fabletics Model

Kate understands what we all know: “athletic” does not come in one body type. Not all sports attire should be modeled by Victoria’s Secret type models. This is important because some consumers may feel that if they don’t look like that, it means they are not fit and should not wear the advertised clothes. That VS model body type ≠ fit, necessarily. Many bigger or bulkier women are just as fit. In fact, some women’s genes simply make it so that they are thin even if they never exercise or eat healthy. (Side note: I know that the Victoria’s Secret models undergo rigorous athletic routines in order to attain/maintain their shapes. They are exremely athletic, however NOT ALL athletic people look like them, even if they followed the same exact routines.) The point is... everyone who is choosing fitness, no matter what body type they are born with or have created, should have the option of cute work out apparel and the comfortability to wear it.